Ingabe izibuko ezihlakaniphile ziyindawo yokugcina yabakhiqizi bamaselula?

"Angicabangi ukuthi i-Metaverse iwukwenza abantu babonakale ku-inthanethi, kodwa ukuxhumana ne-inthanethi ngokwemvelo."

Engxoxweni ekupheleni kukaJuni, umsunguli we-Facebook kanye ne-CEO uMark Zuckerberg wakhuluma ngombono we-Metaverse, owadonsa ukunaka komhlaba wonke.

Iyini i-meta-universe? Incazelo esemthethweni ithathwe kunoveli yesayensi eqanjiwe ebizwa ngokuthi "Avalanche," ebonisa umhlaba wedijithali obonakalayo ohambisana nomhlaba wangempela. Abantu basebenzisa ama-avatar edijithali ukulawula nokuncintisana ukuze bathuthukise isimo sabo.

Uma kukhulunywa nge-meta-universe, kufanele sikhulume nge-AR ne-VR ngoba izinga lokugcwaliseka kwe-meta-universe nge-AR noma i-VR. I-AR isho okungokoqobo okungathandwa kwabathelisi esikubona ngesiShayina, okugcizelela umhlaba wangempela; I-VR iyiqiniso elibonakalayo. Abantu bangacwilisa zonke izitho zokubona zamehlo nezindlebe ezweni ledijithali elibonakalayo, futhi lo mhlaba uzosebenzisa izinzwa ukuxhuma ukunyakaza komzimba nobuchopho. Igagasi libuyiselwa kutheminali yedatha, ngaleyo ndlela lifinyelele endaweni ye-meta-universe.

Ngaphandle kwe-AR noma i-VR, amadivayisi wokubonisa ayingxenye ebalulekile yokwenziwa kobuchwepheshe, kusukela ezingilazini ezihlakaniphile ukuya kumalensi oxhumana naye kanye nama-chips ekhompuyutha yobuchopho.

Kufanele kusho ukuthi imiqondo emithathu ye-meta-universe, i-AR/VR nezibuko ezihlakaniphile, iwubudlelwane phakathi kokwangaphambili nokwakamuva, futhi izibuko ezihlakaniphile ziwumnyango wokuqala wokuthi abantu bangene endaweni yonke ye-meta.

Njengenkampani yenethiwekhi yamanje ye-AR/VR, izibuko ezihlakaniphile zingalandelelwa emuva ku-Google Project Glass ngo-2012. Le divayisi yayinjengomkhiqizo womshini wesikhathi ngaleso sikhathi. Yayigxile emicabangweni yabantu ehlukahlukene yezinto ezigqokekayo. Yebo, ngokombono wethu namuhla, Ingakwazi futhi ukubona imisebenzi yayo yekusasa kuma-smartwatches.

Eminyakeni yamuva, abakhiqizi abaningi bajoyine ithrekhi yezibuko ezihlakaniphile ngokulandelana. Manje-ke yini emangalisayo ngalo mkhakha wesikhathi esizayo, owaziwa ngokuthi "isinqamuleli sefoni ephathekayo"?

1

U-Xiaomi uphenduke umkhiqizi wezibuko?

Ngokwezibalo ze-IDC nezinye izikhungo, imakethe ye-VR yomhlaba wonke izoba ngama-yuan ayizigidi eziyizinkulungwane ezingama-62 ngo-2020, kanti imakethe ye-AR izoba ngama-yuan ayizigidi eziyizinkulungwane ezingama-28. Kulinganiselwa ukuthi isamba semakethe ye-AR+VR izofinyelela ama-yuan ayizigidi eziyizinkulungwane ezingu-500 ngo-2024. Ngokwezibalo ze-Trendforce, i-AR/VR izokhishwa eminyakeni emihlanu. Ukukhula okuhlanganisiwe kwaminyaka yonke kwenani lempahla licishe libe ngama-40%, kanti imboni isesikhathini sokuqubuka ngokushesha.

Kuhle ukusho ukuthi ukuthunyelwa kwezibuko ze-AR emhlabeni jikelele kuzofinyelela amayunithi angama-400,000 ngo-2020, okuwukunyuka kwama-33%, okukhombisa ukuthi isikhathi sezibuko ezihlakaniphile sesifikile.

Umkhiqizi wamaselula wasekhaya u-Xiaomi usanda kwenza umnyakazo ongasile. NgoSepthemba 14, bamemezele ngokusemthethweni ukukhishwa kwezibuko ezihlakaniphile ze-AR ze-single-lens optical waveguide, ezibukeka njengezibuko ezijwayelekile.

Lezi zibuko zijwayela ubuchwepheshe be-imaging ye-MicroLED optical waveguide ethuthukisiwe ukuze ibone yonke imisebenzi efana nokuboniswa kolwazi, ikholi, ukuzulazula, ukuthwebula izithombe, ukuhumusha, njll.

Amadivayisi amaningi ahlakaniphile adinga ukusetshenziswa nomakhalekhukhwini, kodwa izibuko ezihlakaniphile ze-Xiaomi aziwadingi. I-Xiaomi ihlanganisa izinzwa ezincane ezingama-497 nama-quad-core ARM processors ngaphakathi.

Ngokombono osebenzayo, izibuko ze-Xiaomi ezihlakaniphile ziyidlule kude imikhiqizo yokuqala ye-Facebook ne-Huawei.

Umehluko obaluleke kakhulu phakathi kwezibuko ezihlakaniphile nomakhalekhukhwini ukuthi izibuko ezihlakaniphile zinokubukeka nokuzwakala okugxile kakhulu. Abanye abantu baqagela ukuthi i-Xiaomi ingase iguquke ibe umkhiqizi wezibuko. Kodwa okwamanje, lo mkhiqizo uyisivivinyo nje ngoba abasunguli balo msebenzi wobuciko abakaze bawubize ngokuthi "izibuko ezihlakaniphile," kodwa bawuqamba ngokuthi "isikhumbuzo solwazi" sakudala -okubonisa ukuthi inhloso yokuqala yomklamo womkhiqizo kwakuwukuqoqa imakethe. impendulo, kusekhona ibanga elithile ukusuka ku-AR enembile efanelekile.

Ku-Xiaomi, izibuko ze-AR zingaba isango lokubonisa abaninimasheya nabatshalizimali amakhono abo e-R&D. Omakhalekhukhwini be-Xiaomi bebehlale bethula isithombe sokuhlangana kobuchwepheshe, ikhwalithi ephezulu, kanye nenani eliphansi. Ngokukhula kokuthuthukiswa kwemvelo kanye nokwanda kancane kancane kwesikali senkampani, ukuya esiphethweni esiphansi kuphela kusobala ukuthi ngeke kusahlangabezana nezidingo zentuthuko ye-Xiaomi-kumele babonise uhlangothi olunembayo lwe-Pointy.

2

Umakhalekhukhwini + izibuko ze-AR = ukudlala okulungile?

I-Xiaomi ikhombise ngempumelelo ukuthi kungenzeka kube khona okuzimele kwezibuko ze-AR njengephayona. Noma kunjalo, izibuko ezihlakaniphile azivuthiwe ngokwanele, futhi indlela ephephe kunazo zonke yabakhiqizi befoni ephathekayo namuhla "izibuko zeselula + ze-AR."

Ngakho-ke yiziphi izinzuzo leli bhokisi le-combo elingaziletha kubasebenzisi nabakhiqizi?

Okokuqala, izindleko zomsebenzisi ziphansi. Ngenxa yokuthi imodeli "yeselula + yezibuko" yamukelwa, izimali zisetshenziswa kuphela kubuchwepheshe bokubona, amalensi, nokuvula isikhunta. Lobu buchwepheshe nemikhiqizo manje isivuthiwe impela. Ingakwazi ukulawula intengo cishe kuma-yuan angu-1,000 ukuze isebenzise izindleko ezilondoloziwe zezindleko ze-Propaganda, ucwaningo lwemvelo, nokuthuthukiswa, noma ukudlulisela ukuze kuzuze abasebenzisi.

Okwesibili, ulwazi olusha lomsebenzisi. Muva nje, i-Apple yethule i-iphone13, futhi abantu abaningi abasabambeki ekuthuthukisweni kwe-iPhone. Abasebenzisi cishe banesithukuthezi ngemibono ye-Yuba, ububanzi bamakhamera amathathu, isikrini se-notch, nesikrini sokudonsa samanzi. Nakuba omakhalekhukhwini behlale bethuthukiswa, ayishintshanga indlela abasebenzisi abaxhumana ngayo, futhi akubanga khona ukuqanjwa okusha okuyisisekelo njengencazelo ye-Jobs ye-"smartphone" emuva ngaleso sikhathi.

Izibuko ezihlakaniphile zihluke ngokuphelele. Yisici esiyinhloko esakha i-meta-universe. Ukushaqeka "kwento engekho ngokoqobo" kanye "neqiniso elingathandwa kwabathelisi esikubona" ​​kubasebenzisi kude kakhulu nokuqhathaniswa nokwehlisa ikhanda nokuswayipha isikrini. Ukuhlanganiswa kwakho kokubili kungakha inhlansi ehlukile.

Okwesithathu, ukukhuthaza ukukhula kwenzuzo yabakhiqizi bamaselula. Njengoba sonke sazi, eminyakeni yamuva, ijubane lokuphindaphinda lama-smartphone alizange lehle nakancane, kodwa ukuthuthukiswa kokusebenza akukwazanga ukuhambisana, futhi okulindelwe ngabasebenzisi kuye kwehla kancane kancane. Inzuzo yabakhiqizi bamaselula asekhaya ayinalo ithemba, futhi umkhawulo wenzuzo we-Xiaomi ungaphansi kwama-5%.

Nakuba abasebenzisi basenamandla anele okusebenzisa, baya ngokuya bengafuni ukukhokhela amafoni "amasha" angenayo imiqondo emisha. Ake sithi Ingasebenzisa izibuko ze-AR nama-smartphone ukuze izuze isipiliyoni esibonakalayo sesikrini esiningi kanye nokuzizwisa okuhlukile okusebenzisanayo. Uma kunjalo, abasebenzisi bazimisele ngokwemvelo ukuthenga imikhiqizo emisha, ezoba yindawo entsha yokukhula yabakhiqizi.

Ngokunokwenzeka, u-Xiaomi, njengomkhiqizi wezingcingo eziphathwayo, naye uyasibona isikhala senzuzo esikhangayo futhi uzovele abambe ithrekhi yezibuko ezihlakaniphile. Ngenxa yokuthi i-Xiaomi inayo imali yokungena embonini ye-AR, zimbalwa izinkampani ezingakwazi ukufanisa ukuhlanganiswa kwezinsiza zayo.

Kodwa-ke, isimo sangempela se-meta-universe ngeke sivumele lezo zinsizwa eziyizimungulu ezigqoka izibuko kanye nokuxhawula ukuthi zivele. Uma izibuko ezihlakaniphile zingakwazi ukuzimela zodwa emhlabeni ozayo, kusho ukuthi umqondo we-meta-universe ovuthayo nawo uzohluleka. Yingakho abakhiqizi abaningi bezingcingo eziphathwayo bekhetha ukulinda babone.

3

"Usuku Lokuzimela" lwezibuko esikhathini esizayo esibonakalayo

Ngempela, izibuko ezihlakaniphile zisanda kuvusa amagagasi, kodwa abakhiqizi bezingcingo eziphathwayo bayazi ukuthi akufanele kube yindawo yabo yokugcina.

Abanye abantu baze bagomela ngokuthi izibuko ezihlakaniphile zingaba khona kuphela njengezinsiza zemodeli "yeselula + yezibuko ezihlakaniphile ze-AR".

Isizathu esiyisisekelo ukuthi i-ecology ezimele yezibuko ezihlakaniphile isekude.

Kungakhathaliseki ukuthi "i-Ray-Ban Stories" izibuko ezihlakaniphile ezikhishwe i-Facebook noma i-Neal Light eyethulwe u-Neal ngaphambili, banokufana kokuthi abanayo imvelo yabo ezimele futhi bathi "banohlelo oluzimele" lwe-Mi Glasses Discovery. Uhlelo. Kungumkhiqizo wokuhlola kuphela.

Okwesibili, izibuko ezihlakaniphile zinokushiyeka emisebenzini yazo.

Njengamanje, izibuko ezihlakaniphile zinemisebenzi eminingana ebalulekile. Ukushaya ucingo, ukuthatha izithombe, nokulalela umculo akuseyona inkinga, kodwa abathengi babheke ngabomvu ukugcwaliseka kokubuka amafilimu, ukudlala imidlalo, noma imisebenzi eyengeziwe yesikhathi esizayo. Eqinisweni, Akumele iveze okuthakaselwayo ngabathengi.

Imisebenzi esemqoka yokuthatha izithombe, ukuzulazula, kanye nezingcingo isivele ikhona kumaselula noma amawashi. Izibuko ezihlakaniphile zizowela nakanjani esimweni esingathandeki "sesikrini sesibili somakhalekhukhwini."

Okubaluleke kakhulu ukuthi abathengi bangabambi umkhuhlane ngezibuko ezihlakaniphile.

Izibuko ezihlakaniphile zinezinkinga eziningi ezingokoqobo okufanele zixazululwe. I-heavyweight yenza kube inselele ukuzigcina zigqokwe isikhathi eside. Ibhalansi phakathi kwebhethri yengilazi ye-VR nokukhanya nayo idinga ukunqotshwa. Ngaphezu kwalokho, isikrini se-electronic ultra-short-range asinabo ubungane kubantu ababona eduze.

Lapho umsebenzi ungenele ukuhlangabezana nezidingo zabathengi, kungaba yinto ehlekisayo ukugqoka izibuko zefreyimu ezikhishwayo-ngemuva kwakho konke; kwamukeleka kakhulu ukusebenzisa amathuluzi engeziwe ukuze uthuthukise impilo yakho kunokushintsha indlela yakho yokuphila ngempumelelo.

Yiqiniso, inani eliphezulu liyisihluthulelo. I-AR ekahle ku-movie i-sci-fi, inhle, futhi kufanele ilandelwe, kodwa lapho kubhekene nezibuko ezihlakaniphile okunzima ukuzikhiqiza ngobuningi, abantu bangabubula kuphela: okulungile kuphelele, iqiniso lincane kakhulu.

Ngemva kweminyaka yokuthuthuka, izibuko ezihlakaniphile azisezona ubuchwepheshe obusafufusa kodwa seziwumkhakha ozimele ovuthiwe. Njengamaselula nama-PC, uma ekugcineni ezongena emakethe futhi abe izimpahla zabathengi, akumele athembele kuphela kubuchwepheshe—ukucatshangelwa kombono.

I-Supply chain, i-ecology yokuqukethwe, nokwamukelwa kwemakethe amakheji amanje abamba izibuko ezihlakaniphile.

4

Ukuphetha amazwi

Ngokombono wemakethe, noma ngabe irobhothi elishanelayo, umshini wokuwasha izitsha ohlakaniphile, noma ihadiwe yezilwane ezifuywayo emisha, leyo mikhiqizo engene ngempumelelo emakethe ayihlangabezani nezidingo zamanje zabasebenzisi.

Izibuko ezihlakaniphile azikho isidingo esibalulekile sokuphoqelela ukuthuthukiswa. Uma lokhu kuqhubeka, lo mkhiqizo wesikhathi esizayo ungaba khona kuphela ku-utopia yenganekwane yesayensi.

Abakhiqizi bamaselula bangase banganeliseki ngemodeli "yeselula + izibuko ezihlakaniphile". Umbono omkhulu owokwenza izibuko ezihlakaniphile esikhundleni sama-smartphone, kodwa kunendawo enkulu yokucabanga kanye nendawo encane yaphansi.